Startups of Diplomacy How to Build Dialogue in a Common Language through Intercultural Communication?

Introduction

The world is changing at a rapid pace before our eyes. Thanks to globalization and the digital revolution, the degree of interconnectivity is growing exponentially. As a result, the role of non-state actors in international relations is significantly increasing.
Traditional diplomacy is increasingly facing obstacles due to the formation of blocs and political agendas. However, it is precisely open dialogue between coun- tries, societies, and businesses that forms the basis for the effective functioning and development of a new global communication framework.
Therefore, the time has come for public diplomacy, which can become an effective complementary tool to traditional structures for establishing sustainable intergovernmental ties.
In response to current challenges, I propose a new diplomatic concept: the introduction of a status of Honorary Public Diplomat, combining the principles of public diplomacy and the fundamentals of network interaction to promote global development.

Background

The connection between diplomacy and business has always been crucial. Merchants not only transported goods fr om country to country but also carried ideas, solutions, and cultural influences. Therefore, my initiative is not so much a new approach in diplomacy as a return to its origins. Official diplomacy already has a position that embodies the synergy of entrepreneurship and diplomacy: the Honorary Consul.
These are individuals who have demonstrated significant success in strength- ening business and social ties, most of whom are businesspeople. There are around 20,000 of them worldwide. This position is usually awarded to people over 50. They are granted limited diplomatic immunity. They operate voluntarily without financial compensation. There is no universal structure for their selection, and most countries do not publish public data about them.
My proposal is an adapted version of this category, oriented toward the chal- lenges of the 21st century with an emphasis on engaging young people who have already proven themselves in entrepreneurship and have a propensity for intercul- tural dialogue.
Honorary Public Diplomat

An Honorary Public Diplomat is a diplomatic status granted by the Ministry of Foreign Affairs to talented young professionals who have already demonstrated their competence, with the goal of supplementing traditional diplomacy through open dialogue, education, innovation, and entrepreneurial cooperation. The posi- tion does not involve a salary.
Goal: to identify strategically selected individuals whose activities are highly likely to strengthen ties between countries over many years through various proj- ects. Supporting their efforts through recognition can place them on an exponen- tial growth trajectory.
Who they are: In addition to notable international achievements, they must be strategists and masters in communication and relationship-building. Visionary leaders with powerful ambitions. Ideally, they are individuals who have studied in Russia and speak Russian. Selection is based exclusively on individual decisions of the Ministry of Foreign Affairs, as the goal is to identify and cultivate future inter- national elite representatives.
Recognition, not appointment: Public recognition of such individuals (a one- page recognition certificate — the first level of the initiative) will greatly increase their motivation and productivity. This recognition allows them to create more opportunities, attract resources, and implement projects, having a greater impact on international relations.
Complement, not competition: Traditional diplomacy is hierarchical, cen-

tralized, and associated with formal and strictly regulated processes. An Honor- ary Public Diplomat operates in a decentralized, flexible, and free manner, driven not by orders but by enthusiasm. While traditional diplomacy emphasizes formal relations, my concept focuses on informal connections. Moreover, the role of pub- lic diplomacy becomes especially significant in times when political agendas and bloc confrontations narrow the space for official diplomacy. In such conditions, this form of engagement, by its nature, can adapt more quickly to changes and find new paths for cooperation.
Compared to an Honorary Consul: Using a business metaphor, an Honorary Consul is a mature, large-scale company, while we are fast-growing startups. An Honorary Consul operates within a single region, while an Honorary Public Diplomat acts more flexibly and dynamically. Their collaboration creates syn- ergy.
The State as a Business Angel: The state invests not money, but trust. Recog- nition does not entail direct costs but has a multiplied effect. It creates social cap- ital, increases trust, and facilitates the interaction of Honorary Public Diplomats with institutions and potential partners. This initiates a chain reaction, which, according to the laws of network science, will grow exponentially.
Activities of Honorary Public Diplomats

The focus of Honorary Public Diplomats is on education, innovation, cul- ture, and business, on issues that concern youth. Through their active work, they become nodes in a network of influence, consolidating information on topics of interest. To this end, regular strategic sessions with the Russian Embassy, the Rus- sian Cultural Center, the Russian Trade Mission are necessary. Additionally, they should maintain ties with Skolkovo, Rossotrudnichestvo, Rosmolodezh, the World Youth Festival, MGIMO, and the Gorchakov Fund.
1. Education and Knowledge Exchange: Strengthen international ties between universities and research institutions. Support scholarship programs and exchanges. Organize mentorship programs for young professionals. Promote lan- guage learning.
2. Cultural Diplomacy: Support organization of cultural festivals, exhibitions, and art collaborations.
3. Digital Diplomacy: Use social media to promote dialogue. Create blogs, vlogs, and podcasts.
4. Business and Innovation: Actively initiate and participate in business proj- ects. Connect startups and innovation ecosystems.
5. Sports: Cooperate with sports organizations, support joint events. Help young athletes gain international experience.
6. Humanitarian Diplomacy: Promote humanitarian and charitable initia- tives.

Fast Tracks

The status of Honorary Public Diplomat is in itself a highly effective tool of mod- ern diplomacy. However, like a startup that grows faster with the right resources, the activities of Honorary Public Diplomats can become even more effective with tar- geted support.
Second Level of the Initiative (Optional):
1. Mentorship: An experienced mentor can significantly shorten the path to success. The mentor may be, for example, an Honorary Consul, a prominent entre- preneur, or a senior diplomat. Mentorship can occur through official programs or develop informally.
2. Education: Combining diplomatic and entrepreneurial thinking — a stra- tegic integration of three leading institutions: MGIMO, the Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation, and Skolkovo. Candi- dates may complete intensive short-term programs or even MBA courses.
3. Publicity: Publicity is not just a tool for promotion but also a mechanism for legitimization. The more people see their work, the more opportunities they have to attract new partners and investors. Moreover, it not only helps them but also inspires others. Participation in events, collaboration with the media, and social media presence.
Scientific Foundation

My concept is based on a combination of two scientific fields: psychology and network science. I merged Csikszentmihalyi’s Flow theory (psychology) with Barabasi’s Formula (network science), which serves as the foundation of my new diplomatic model.
Flow Theory

Flow is a mental state in which a person is fully immersed in an activity, char- acterized by maximum concentration, a loss of sense of time, and confident task execution, accompanied by a high level of satisfaction. Flow contributes to self-re- alization, creativity, and high efficiency.
Honorary Public Diplomats are precisely the kind of people who have found their life purpose, and their profession has become their passion. They follow self-chosen goals. Work and leisure intertwine. Their long-term vision and per- sistence motivate them to keep growing even without external rewards.
This is the first step of my model and it concerns the individual level. However, its impact will manifest within a community wh ere it will develop according to the laws of network science.

Network Science

We are social beings, and therefore we should think in terms of social connec- tions, since we never work in isolation (even if we think we do). Fr om the perspec- tive of society, we are all nodes in a network, with varying sizes and significance within specific systems. It is important to note that success is not only the result of individual abilities but also of social networks, connections, integration, and coop- eration. Therefore, success follows specific network dynamics.
One of the key conclusions of Barabasi’s Formula is that success has a cumu- lative effect. The essence is that new network nodes are more likely to connect to already well-connected nodes, reinforcing the principle of “the rich get richer”. Furthermore, it is a self-sustaining process, an initial impulse that triggers a chain reaction. The more recognized and visible a person becomes, the easier it is for them to achieve new results. They are more effective in mobilizing resources, find the right people faster, and thereby multiply their outcomes. This is due to the strengthening of their network, reputation, and influence. My initiative creates exactly such an environment. Those who enter it find themselves in an exponential spiral wh ere each new success increases their opportunities.
In diplomacy, it is ohen difficult to quantify results. Business achievements can be measured with numbers, but building cultural or economic bridges is a more complex process. In such cases, networks and public recognition become the deci- sive factors.
Effects & Conclusions

1. Economic Effects: Development of international relations and entrepre- neurship. Honorary Public Diplomats can become bridges between entrepreneurs, investors, scientific communities, and educational institutions in different coun- tries. This strengthens cross-border trade, investment flows, and creates new busi- ness channels, especially in innovation, technology, and creative industries.
2. Social Effects: Support for youth. Formation of new leaders. Strengthening of international cooperation and public diplomacy. Promotion of educational pro- grams, cultural, and social initiatives.
3. Conclusions and Expected Outcomes: Creation of a global platform for public diplomacy. Influx of new ideas and projects that will contribute to economic growth, scientific progress, and cultural exchange.
Conclusion

An Honorary Public Diplomat is not just a new diplomatic status, it is a new philosophy of interaction in the world. Aher the successful implementation of the pilot project (Hungary, CIS, BRICS, SCO), it can be expanded to other countries.

With this approach, we can not only effectively use existing growth opportunities but also create the new ones.
By investing trust in talented young individuals who already have solid cases, we can achieve strategic advantages and accelerate the development of interna- tional relations.
This concept bridges diplomatic heritage with modern challenges, opening new paths in diplomacy, and launches a new wave in the year marking the 100th anniversary of public diplomacy.