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17.06.2025

Reducing Barriers to Services Trade - The Opportunity of the Century

The global services sector is on a growing trajectory, offering substantial eco­nomic opportunities. However, obstacles inclined on regulations, infrastructure and skills gap continue to impede its full potential.

This essay looks into the challenges and opportunities of reducing barriers to services trade, with focus on BRICS nations and African economies.

Kenya, the economic powerhouse of East Africa with its emerging services sector, can used as a practical example to show the key points of this essay.

Preamble:

The global economy is increasingly spearheaded by services trade, which cov­ers a wide range of sectors, cutting across Information Technology (IT), finance, education, healthcare and tourism. According to the World Trade Organization (WTO), services account for over 67% of global Gross Domestic Product (GDP) and provide employment to more than 54% of workers in developing countries. Despite the great importance it holds, services trade faces significant barriers, including regulatory restrictions, infrastructural gaps and skills gaps. The untapped potentials could contribute to economic growth and social development.

The importance of this topic therefore is anchored on its alignment with the broader goals of global economic integration and sustainable development. This essay argues that, if these barriers could be addressed, countries can create numer­ous jobs, accelerate innovation and significantly reduce inequality.

The Hypothesis

The central hypothesis of this essay is that reducing barriers to services trade have a potential to unlock significant economic and social benefits for BRICS nations and African economies. Services trade is considered the cornerstone of modern economies, with growing importance on the global arena. According to the WTO, global services trade grew by 12% in 2022, surpassing goods trade. In Africa, services are estimated to contribute approximately 55% of GDP, with sectors like IT-enabled services and tourism driving the growth. Taking Kenya as an example, its IT sector generates over $1 billion annually, while tourism contributes 10% of GDP.

Predictive models further support the importance of reducing barriers to services trade. Economic models give a suggestion that eliminating such barriers could increase Africa’s GDP by $150 billion annually by 2030 (AfDB, 2021). Con­sequently, BRICS nations could see a 20% increase in services exports through harmonizing regulations and infrastructure investments (World Economic Forum, 2022).

Barriers to Services Trade

1.     Regulatory Restrictions:

Regulatory barriers continue to hinder services trade, particularly in cross-bor­der mobile transactions. For example, Kenya’s mobile banking services, such as M-Pesa, have greatly revolutionized financial inclusion within the country. How­ever, these services face challenges whenever attempt are made to expand across borders, particularly due to the inability to make cross-border payments in local currencies without first converting them into foreign currency.

A practical solution could be the creation of a more harmonized regulation across regional and continental trade agreements, such as the African Continental Free Trade Area (AfCFTA), which would enable mobile money services such as M-Pesa to operate more seamlessly across borders.

Infrastructure Gaps:

Infrastructure, both digital and physical, is a significant barrier to services trade, more so in rural areas. High-speed internet access is important for modern services such as mobile banking, e-commerce and online jobs. Without reliable internet access, citizens in the remote regions are not able to participate in the digital economy, therefore missing out on critical services such as telemedicine, e-learning and digital finance.

Governments and private stakeholders should therefore prioritize infrastruc­tural development, with a deep focus on the rollout of 5G networks. Expanding 5G networks into rural areas and incentivizing private companies to invest in these regions would in turn enhance the region's competitiveness in services trade.

2.     Skills Mismatches:

The lack of skilled workers in emerging economies is considered a challenge to expanding services trade, especially in technology sectors. While Kenya has wit­nessed expansive growth in IT and mobile services, there are still gaps in the avail­ability of qualified workers. Emerging technologies such as artificial intelligence (AI), Internet of Things (IoT), blockchain and Machine Learning (ML) require spe­cialized education and training.

Moreover, information about available training opportunities is often not accessible to those who need it most. Many underserved communities are not even aware of programs such as Andela, Moringa School or ALX, which provide world­class training.

A solution to this challenge would therefore be to ensure more transparent and accessible educational opportunities.

High Trade Costs:

High trade costs remain a persistent issue in many developing countries, espe­cially within the services sector. In mobile banking and digital finance, these costs are exacerbated by inefficient cross-border payment systems, regulatory delays and high transaction fees.

For instance, although Kenya’s mobile money sector is highly successful within the country, it faces significant challenges when attempting to expand across bor­ders due to regulatory inefficiencies and high transaction costs.

A more harmonized approach to trade policies across countries would signifi­cantly reduce barriers. Encouraging collaboration between governments to elimi­nate unnecessary trade restrictions and taxes would significantly lower the cost of conducting business across borders.

Economic and Social Effects

Economic Effects

Reducing barriers to services trade can have immediate and long-lasting eco­nomic effects. Services such as healthcare, IT, finance and education are central to economic growth and can generate millions of jobs while increasing produc­tivity. According to the WTO (2020), services account for over 60% of global GDP and 25% of global trade. However, the full potential of services trade remains fully untapped due to continuous trade barriers.

1.    Job Creation:

Services trade has the potential to generate millions of new jobs, especially in technology, finance and education sectors. Improving access to services such as mobile banking, telemedicine and e-learning can boost employment in both urban and rural areas.

2.     Economic Diversification:

Reducing barriers to services trade also promotes economic diversification. Countries that are heavily reliant on natural resources such as Nigeria, can diver­sify their economies by tapping into the growing fintech sectors, thereby reducing dependency on fossil fuels.

3.     Increased Foreign Direct Investment (FDI):

Creating liberty in services trade could attract foreign investment, particu­larly in sectors such as telecommunications, education and healthcare. UNCTAD (2020) reports that countries liberalizing services trade witness a 15-20% increase in FDI inflows.

Social Effects

The social benefits of reducing barriers to services trade are equally of great significance. Increased access to services such as healthcare, education and finance can promote social mobility and reduce poverty.

Improved Access to Services:

Reducing trade barriers would enhance access to essential services in dis­advantaged regions. For example, telemedicine can deliver healthcare to remote areas, while online education can provide quality education to individuals in rural communities.

1.    Poverty Reduction:

Services trade plays a key role in poverty reduction. In Kenya, mobile bank­ing has greatly improved financial inclusion, allowing individuals in rural areas to access banking services.

2.     Gender Equality:

Services trade has the potential to promote gender equality by creating more opportunities for women in the workforce. The rise of remote work, particularly in IT and customer service, offers greater flexibility for women, especially those in rural areas or with caregiving responsibilities.

General Conclusions and Expected Results

Reducing barriers to services trade presents a special opportunity for eco­nomic and social growth, particularly for BRICS nations and African economies.

The expected results of the hypothesis of this essay include:

1.     Increased Economic Growth:

Reducing barriers could lead to a 3-4% increase in GDP for countries like Kenya by 2030.

2.      Greater Global Integration:

BRICS and African nations could become more integrated into the global economy, fostering collaboration and cross-border partnerships.

3.      Improved Social Mobility:

With greater access to services, poverty could be greatly reduced and social mobility enhanced.

In conclusion, the removal of barriers to services trade is not just an economic necessity but a critical step in fostering a more inclusive, innovative and equitable global economy. Addressing the regulatory, infrastructural and skills-related chal­lenges will definitely allow emerging economies to fully harness the benefits of ser­vices trade.

The global services sector is on a growing trajectory, offering substantial eco­nomic opportunities. However, obstacles inclined on regulations, infrastructure and skills gap continue to impede its full potential.

This essay looks into the challenges and opportunities of reducing barriers to services trade, with focus on BRICS nations and African economies.

Kenya, the economic powerhouse of East Africa with its emerging services sector, can used as a practical example to show the key points of this essay.

Preamble:

The global economy is increasingly spearheaded by services trade, which cov­ers a wide range of sectors, cutting across Information Technology (IT), finance, education, healthcare and tourism. According to the World Trade Organization (WTO), services account for over 67% of global Gross Domestic Product (GDP) and provide employment to more than 54% of workers in developing countries. Despite the great importance it holds, services trade faces significant barriers, including regulatory restrictions, infrastructural gaps and skills gaps. The untapped potentials could contribute to economic growth and social development.

The importance of this topic therefore is anchored on its alignment with the broader goals of global economic integration and sustainable development. This essay argues that, if these barriers could be addressed, countries can create numer­ous jobs, accelerate innovation and significantly reduce inequality.

The Hypothesis

The central hypothesis of this essay is that reducing barriers to services trade have a potential to unlock significant economic and social benefits for BRICS nations and African economies. Services trade is considered the cornerstone of modern economies, with growing importance on the global arena. According to the WTO, global services trade grew by 12% in 2022, surpassing goods trade. In Africa, services are estimated to contribute approximately 55% of GDP, with sectors like IT-enabled services and tourism driving the growth. Taking Kenya as an example, its IT sector generates over $1 billion annually, while tourism contributes 10% of GDP.

Predictive models further support the importance of reducing barriers to services trade. Economic models give a suggestion that eliminating such barriers could increase Africa’s GDP by $150 billion annually by 2030 (AfDB, 2021). Con­sequently, BRICS nations could see a 20% increase in services exports through harmonizing regulations and infrastructure investments (World Economic Forum, 2022).

Barriers to Services Trade

1.     Regulatory Restrictions:

Regulatory barriers continue to hinder services trade, particularly in cross-bor­der mobile transactions. For example, Kenya’s mobile banking services, such as M-Pesa, have greatly revolutionized financial inclusion within the country. How­ever, these services face challenges whenever attempt are made to expand across borders, particularly due to the inability to make cross-border payments in local currencies without first converting them into foreign currency.

A practical solution could be the creation of a more harmonized regulation across regional and continental trade agreements, such as the African Continental Free Trade Area (AfCFTA), which would enable mobile money services such as M-Pesa to operate more seamlessly across borders.

Infrastructure Gaps:

Infrastructure, both digital and physical, is a significant barrier to services trade, more so in rural areas. High-speed internet access is important for modern services such as mobile banking, e-commerce and online jobs. Without reliable internet access, citizens in the remote regions are not able to participate in the digital economy, therefore missing out on critical services such as telemedicine, e-learning and digital finance.

Governments and private stakeholders should therefore prioritize infrastruc­tural development, with a deep focus on the rollout of 5G networks. Expanding 5G networks into rural areas and incentivizing private companies to invest in these regions would in turn enhance the region's competitiveness in services trade.

2.     Skills Mismatches:

The lack of skilled workers in emerging economies is considered a challenge to expanding services trade, especially in technology sectors. While Kenya has wit­nessed expansive growth in IT and mobile services, there are still gaps in the avail­ability of qualified workers. Emerging technologies such as artificial intelligence (AI), Internet of Things (IoT), blockchain and Machine Learning (ML) require spe­cialized education and training.

Moreover, information about available training opportunities is often not accessible to those who need it most. Many underserved communities are not even aware of programs such as Andela, Moringa School or ALX, which provide world­class training.

A solution to this challenge would therefore be to ensure more transparent and accessible educational opportunities.

High Trade Costs:

High trade costs remain a persistent issue in many developing countries, espe­cially within the services sector. In mobile banking and digital finance, these costs are exacerbated by inefficient cross-border payment systems, regulatory delays and high transaction fees.

For instance, although Kenya’s mobile money sector is highly successful within the country, it faces significant challenges when attempting to expand across bor­ders due to regulatory inefficiencies and high transaction costs.

A more harmonized approach to trade policies across countries would signifi­cantly reduce barriers. Encouraging collaboration between governments to elimi­nate unnecessary trade restrictions and taxes would significantly lower the cost of conducting business across borders.

Economic and Social Effects

Economic Effects

Reducing barriers to services trade can have immediate and long-lasting eco­nomic effects. Services such as healthcare, IT, finance and education are central to economic growth and can generate millions of jobs while increasing produc­tivity. According to the WTO (2020), services account for over 60% of global GDP and 25% of global trade. However, the full potential of services trade remains fully untapped due to continuous trade barriers.

1.    Job Creation:

Services trade has the potential to generate millions of new jobs, especially in technology, finance and education sectors. Improving access to services such as mobile banking, telemedicine and e-learning can boost employment in both urban and rural areas.

2.     Economic Diversification:

Reducing barriers to services trade also promotes economic diversification. Countries that are heavily reliant on natural resources such as Nigeria, can diver­sify their economies by tapping into the growing fintech sectors, thereby reducing dependency on fossil fuels.

3.     Increased Foreign Direct Investment (FDI):

Creating liberty in services trade could attract foreign investment, particu­larly in sectors such as telecommunications, education and healthcare. UNCTAD (2020) reports that countries liberalizing services trade witness a 15-20% increase in FDI inflows.

Social Effects

The social benefits of reducing barriers to services trade are equally of great significance. Increased access to services such as healthcare, education and finance can promote social mobility and reduce poverty.

Improved Access to Services:

Reducing trade barriers would enhance access to essential services in dis­advantaged regions. For example, telemedicine can deliver healthcare to remote areas, while online education can provide quality education to individuals in rural communities.

1.    Poverty Reduction:

Services trade plays a key role in poverty reduction. In Kenya, mobile bank­ing has greatly improved financial inclusion, allowing individuals in rural areas to access banking services.

2.     Gender Equality:

Services trade has the potential to promote gender equality by creating more opportunities for women in the workforce. The rise of remote work, particularly in IT and customer service, offers greater flexibility for women, especially those in rural areas or with caregiving responsibilities.

General Conclusions and Expected Results

Reducing barriers to services trade presents a special opportunity for eco­nomic and social growth, particularly for BRICS nations and African economies.

The expected results of the hypothesis of this essay include:

1.     Increased Economic Growth:

Reducing barriers could lead to a 3-4% increase in GDP for countries like Kenya by 2030.

2.      Greater Global Integration:

BRICS and African nations could become more integrated into the global economy, fostering collaboration and cross-border partnerships.

3.      Improved Social Mobility:

With greater access to services, poverty could be greatly reduced and social mobility enhanced.

In conclusion, the removal of barriers to services trade is not just an economic necessity but a critical step in fostering a more inclusive, innovative and equitable global economy. Addressing the regulatory, infrastructural and skills-related chal­lenges will definitely allow emerging economies to fully harness the benefits of ser­vices trade.

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Africa Insight Communication